Full Stack Developer · E-Commerce Tech Lead

Commerce platforms built with precision.

From storefronts and custom apps to headless commerce, integrations and technical leadership, Hassan's work spans the complete e-commerce delivery lifecycle.

Explore selected work ↗Start a conversation
Hassan Choudhary
Hassan ChoudharyFull Stack Developer · E-Commerce Tech Lead
8+ YEARS
OF
ENGINEERING
8+Years in e-commerce engineering
100+Stores delivered for brands & businesses
5–6Developers led as Tech Lead
5+Platforms mastered across commerce
01 / Profile

Engineering the layer between technology and business.

A career built around making complex commerce systems work beautifully — from high-performing storefronts and custom applications to integrations, cloud infrastructure and remote technical leadership.

02 / Experience

Built across platforms.
Led across teams.

2018 — present · Full stack development, e-commerce engineering and technical leadership.

01
Apr 2021 — Present

Full Stack Developer & Tech Lead · Freelance, Remote

Leading e-commerce builds for international clients. Senior Shopify Developer for On Running — custom apps and middleware integrating the Shopify Plus store with OMS and Aramex. DevOps & full stack for L'azurde's headless BigCommerce + Next.js storefront on AWS, including custom payment methods. Tech Lead for Al Nasser Holdings, running a team of 5–6 developers across 9+ multi-language Shopify Plus stores with checkout UI extensions. Tech Lead for Pure Salmon Technology across Shopify Plus and Odoo.

Shopify PlusHeadless BigCommerceNext.jsAWS / CI-CDCheckout ExtensionsOMS · AramexOdoo
02
Aug 2021 — 2025

Full Stack Developer (E-Commerce) · Like Digital, Dubai & UK

Built custom websites and web applications for a digital agency scaling retail brands — WordPress, Shopify and BigCommerce storefronts plus PHP/Laravel, React and Next.js applications, with full frontend and backend ownership.

ShopifyBigCommerce ThemesLaravelReactWordPress
03
May 2020 — Mar 2021

Full Stack Developer (E-Commerce) · Tidal Digital, Dubai

Remote contract building WordPress and Shopify storefronts and PHP/Laravel web applications for small and medium businesses.

ShopifyWordPressPHP / Laravel
04
Jan 2018 — Apr 2020

Full Stack Developer · Tech Bridge Web Solutions, Lahore

Custom WordPress themes and plugins, WooCommerce extensions, and PHP/Laravel applications — with ongoing client support and maintenance.

WooCommerceWordPress PluginsPHP / Laravel
03 / Selected Work

Work that shipped.

Selected live commerce platforms and storefronts delivered across Shopify, Shopify Plus, BigCommerce and headless stacks.

01↗
01

On Running

on.com

Shopify Plus

Custom apps, middleware, OMS & Aramex integrations

View live project →
02↗
02

L'azurde

lazurde.com

Headless — BigCommerce + Next.js

AWS DevOps, pipelines, custom payment methods

View live project →
03↗
03

Gant UAE & Kuwait

gant.ae · gant.com.kw

Shopify Plus

Multi-language stores, checkout UI extensions — team of 5–6 led

View live project →
04↗
04

Marly & Dan

marly-dan.com · Pure Salmon

Shopify Plus + Odoo

Custom theme & full development ownership as Tech Lead

View live project →
05↗
05

Mulberry

mulberry.com

BigCommerce

Custom theme development

View live project →
06↗
06

Clarks

clarks.com

BigCommerce

Custom theme development

View live project →
07↗
07

Feelunique MENA

mena.feelunique.com

Shopify Plus

Frontend template development

View live project →
08↗
08

Perfume Direct

perfumedirect.com

Shopify

Custom theme for UK retailer

View live project →
09↗
09

Redtag Fashion

Fashion & Retail E-Commerce

Shopify / E-Commerce

A large-scale fashion retail storefront focused on an engaging shopping experience, product discovery and conversion-led e-commerce.

View live project →
10↗
10

The Fold London

Luxury Fashion E-Commerce

E-Commerce / Fashion

A premium fashion shopping experience designed around refined visual presentation, editorial storytelling and seamless online retail.

View live project →
11↗
11

The Fashion Net

Fashion & Digital Commerce

Fashion Platform

A fashion-focused digital platform bringing together a polished online experience, brand presentation and modern commerce interactions.

View live project →
12↗
12

SensAsia Spas

Luxury Wellness & Hospitality

Luxury Digital Experience

A premium wellness brand website focused on elegant presentation, service discovery and a refined digital customer journey.

View live project →
04 / Expertise

The stack behind the storefront.

A technical toolkit spanning commerce platforms, backend architecture, frontend engineering, cloud delivery, integrations and team leadership.

⌁

Commerce platforms

Shopify & Shopify Plus, custom apps & checkout UI extensions, BigCommerce (including headless), WooCommerce, Odoo — 100+ stores delivered.

◈

PHP & Laravel

Custom web application development in PHP/Laravel — backend architecture, REST APIs, MySQL, and business logic for commerce systems.

✦

WordPress & WooCommerce

Custom themes, plugins, and WooCommerce extensions/add-ons built from scratch — not just site setup, but real plugin engineering.

⌘

JavaScript & frontend

React.js, Next.js, Vue.js, jQuery, AJAX, Bootstrap — pixel-accurate builds across CMS and headless stacks.

☁

DevOps & cloud

AWS, CI/CD pipelines, deployment automation, Git/GitHub workflows for multi-store teams.

↔

Integrations

Middleware between storefronts and OMS, payments and logistics — including Aramex and custom payment methods.

◎

Leadership

Tech Lead for teams of 5–6 developers: requirements, timelines, code standards, reviews, and delivery — fully remote.

◌

Performance & Optimization

Performance-focused storefront engineering, responsive UX, conversion improvements and technical optimization for scalable e-commerce experiences.

✧

Solution Architecture

Translating business requirements into practical technical solutions, scalable commerce architecture and reliable end-to-end delivery.

05 / Industries

Built for brands that care about the details.

Experience across fashion, retail, luxury, wellness, hospitality and high-growth digital commerce — with a focus on clean execution and measurable business outcomes.

Fashion & ApparelRetailLuxuryWellnessHospitalityE-Commerce
05 / Contact

Let's build something worth shipping.

Available for e-commerce projects, tech-lead roles and long-term engagements — remote, with 8+ years of delivering for brands across the UAE, UK, Europe and beyond.

Available for new engagementsWhatsApp Hassan ↗+92 304 8545311